Facebook marketing : designing your next marketing campaign /

Bibliografiske detaljer
Hovedforfatter: Levy, Justin R. (Justin Robert)
Format: Bog
Sprog:English
Udgivet: Indianapolis, Ind. : Que, c2010.
Udgivelse:2nd ed.
Fag:
Classic Catalogue: View this record in Classic Catalogue
Indholdsfortegnelse:
  • From dorm room to boardroom : the growth of social networks
  • Getting around Facebook : the basics
  • Establishing a corporate presence
  • Extending Facebook into the interwebs : the power and reach of Facebook connect
  • Facebook advertising : how and why you should be using it
  • Extending the experience with Facebook apps
  • Addressing privacy concerns
  • Developing a Facebook marketing strategy
  • Using facebook to develop communities
  • Best in class
  • Shaking the crystal ball : what's next for Facebook.