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| LEADER |
01641nam a2200301 a 4500 |
| 001 |
2560903 |
| 008 |
110123s2006 njua b 001 0 eng d |
| 010 |
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|a 95025901
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| 020 |
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|a 0133057151
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| 040 |
|
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|a DLC
|c DLC
|d DLC
|d BD-DhAAL
|
| 082 |
0 |
0 |
|a 659.1
|2 20
|
| 100 |
1 |
|
|a Batra, Rajeev.
|
| 245 |
1 |
0 |
|a Advertising management /
|c Rajeev Batra, John G. Myers, David A. Aaker.
|
| 250 |
|
|
|a 5th ed.
|
| 260 |
|
|
|a Upper Saddle River, N.J. :
|b Prentice Hall ;
|a New Delhi :
|b Pearson,
|c c2006.
|
| 300 |
|
|
|a 768 p. :
|b ill. ;
|c 25 cm.
|
| 500 |
|
|
|a Aaker's name appears first on 4th ed.
|
| 504 |
|
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|a Includes bibliographical references and index.
|
| 541 |
1 |
|
|e 00021823
|
| 650 |
|
0 |
|a Advertising
|x Management
|
| 700 |
1 |
|
|a Myers, John G.,
|d 1933-
|
| 700 |
1 |
|
|a Aaker, David A.
|
| 852 |
|
|
|a Ayesha Abed Library
|c General Shelf.
|
| 999 |
|
|
|c 10371
|d 10371
|
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