Batra, R., Myers, J. G., & Aaker, D. A. (2006). Advertising management (5th ed.). Prentice Hall ; Pearson.
Lua i Stíl Chicago (17ú heag.)Batra, Rajeev, John G. Myers, agus David A. Aaker. Advertising Management. 5th ed. Upper Saddle River, N.J. : New Delhi: Prentice Hall ; Pearson, 2006.
Lua MLA (8ú heag.)Batra, Rajeev, et al. Advertising Management. 5th ed. Prentice Hall ; Pearson, 2006.
Rabhadh: Seans nach mbeach na luanna seo go hiomlán cruinn i ngach uile chás.