Cita APA (7a ed.)

Batra, R., Myers, J. G., & Aaker, D. A. (2006). Advertising management (5th ed.). Prentice Hall ; Pearson.

Cita Chicago Style (17a ed.)

Batra, Rajeev, John G. Myers, y David A. Aaker. Advertising Management. 5th ed. Upper Saddle River, N.J. : New Delhi: Prentice Hall ; Pearson, 2006.

Cita MLA (8a ed.)

Batra, Rajeev, et al. Advertising Management. 5th ed. Prentice Hall ; Pearson, 2006.