The influence of eco-label knowledge and trust on pro-environmental consumer behaviour in an emerging market

The influence of eco-label knowledge and trust on pro-environmental consumer behaviour in an emerging market

This article was published in the Journal of Strategic Marketing [© 2016 Informa UK Limited, trading as Taylor & Francis Group.] and the definite version is available at: http://doi.org/10.1080/0965254X.2016.1240219. The Article's website is at: http://www.tandfonline.com/doi/full/10.1080/0...

Descripció completa

Dades bibliogràfiques
Autors principals: Taufique, Khan Md Raziuddin, Vocino, Andrea, Polonsky, Michael Jay
Altres autors: BRAC Business School, BRAC University
Format: Article
Idioma:English
Publicat: © 2016 Informa UK Limited, trading as Taylor & Francis Group. 2018
Matèries:
Consumer behaviour
Eco-labels
Knowledge
Marketing communication
Pro-environmental
Trust
Accés en línia:http://hdl.handle.net/10361/9450
http://doi.org/10.1080/0965254X.2016.1240219

Internet

http://hdl.handle.net/10361/9450
http://doi.org/10.1080/0965254X.2016.1240219

Ítems similars