The influence of eco-label knowledge and trust on pro-environmental consumer behaviour in an emerging market

The influence of eco-label knowledge and trust on pro-environmental consumer behaviour in an emerging market

This article was published in the Journal of Strategic Marketing [© 2016 Informa UK Limited, trading as Taylor & Francis Group.] and the definite version is available at: http://doi.org/10.1080/0965254X.2016.1240219. The Article's website is at: http://www.tandfonline.com/doi/full/10.1080/0...

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Bibliographic Details
Main Authors: Taufique, Khan Md Raziuddin, Vocino, Andrea, Polonsky, Michael Jay
Other Authors: BRAC Business School, BRAC University
Format: Article
Language:English
Published: © 2016 Informa UK Limited, trading as Taylor & Francis Group. 2018
Subjects:
Consumer behaviour
Eco-labels
Knowledge
Marketing communication
Pro-environmental
Trust
Online Access:http://hdl.handle.net/10361/9450
http://doi.org/10.1080/0965254X.2016.1240219

Internet

http://hdl.handle.net/10361/9450
http://doi.org/10.1080/0965254X.2016.1240219

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