The influence of eco-label knowledge and trust on pro-environmental consumer behaviour in an emerging market

The influence of eco-label knowledge and trust on pro-environmental consumer behaviour in an emerging market

This article was published in the Journal of Strategic Marketing [© 2016 Informa UK Limited, trading as Taylor & Francis Group.] and the definite version is available at: http://doi.org/10.1080/0965254X.2016.1240219. The Article's website is at: http://www.tandfonline.com/doi/full/10.1080/0...

पूर्ण विवरण

ग्रंथसूची विवरण
मुख्य लेखकों:	Taufique, Khan Md Raziuddin, Vocino, Andrea, Polonsky, Michael Jay
अन्य लेखक:	BRAC Business School, BRAC University
स्वरूप:	लेख
भाषा:	English
प्रकाशित:	© 2016 Informa UK Limited, trading as Taylor & Francis Group. 2018
विषय:	Consumer behaviour Eco-labels Knowledge Marketing communication Pro-environmental Trust
ऑनलाइन पहुंच:	http://hdl.handle.net/10361/9450 http://doi.org/10.1080/0965254X.2016.1240219

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