The influence of eco-label knowledge and trust on pro-environmental consumer behaviour in an emerging market
This article was published in the Journal of Strategic Marketing [© 2016 Informa UK Limited, trading as Taylor & Francis Group.] and the definite version is available at: http://doi.org/10.1080/0965254X.2016.1240219. The Article's website is at: http://www.tandfonline.com/doi/full/10.1080/0...
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© 2016 Informa UK Limited, trading as Taylor & Francis Group.
2018
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| Truy cập trực tuyến: | http://hdl.handle.net/10361/9450 http://doi.org/10.1080/0965254X.2016.1240219 |
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10361-94502018-03-13T14:32:15Z The influence of eco-label knowledge and trust on pro-environmental consumer behaviour in an emerging market Taufique, Khan Md Raziuddin Vocino, Andrea Polonsky, Michael Jay BRAC Business School, BRAC University Consumer behaviour Eco-labels Knowledge Marketing communication Pro-environmental Trust This article was published in the Journal of Strategic Marketing [© 2016 Informa UK Limited, trading as Taylor & Francis Group.] and the definite version is available at: http://doi.org/10.1080/0965254X.2016.1240219. The Article's website is at: http://www.tandfonline.com/doi/full/10.1080/0965254X.2016.1240219 Consumers are increasingly concerned about the negative environmental implications of purchasing goods, which in turn shape their behaviour. Yet, there are indications that consumers do not always act on these concerns, causing an attitude–behaviour gap. For consumers to make ecologically responsible purchases, they need relevant product environmental information. Therefore, marketers and firms are increasingly integrating more detailed environmental information in their offerings, including eco-labels with externally validated information. This study integrates consumers’ knowledge and trust in eco-labels with their environmental knowledge to determine how these affect pro-environmental consumer behaviour (PECB). The findings suggest environmental and eco-label knowledge is positively associated with attitudes towards the environment, and that positive environmental attitudes and trust in eco-labels affect PECB. This implies that firms, policy-makers and accreditation organisations (i.e. labelling) can educate consumers about eco-labels and the environment to increase PECB. Such strategies will also build consumer knowledge and trust in eco-labels, necessary for facilitating PECB. Published. 2018-02-13T05:35:34Z 2018-02-13T05:35:34Z 2017-11 Article Taufique, K. M. R., Vocino, A., & Polonsky, M. J. (2017). The influence of eco-label knowledge and trust on pro-environmental consumer behaviour in an emerging market. Journal of Strategic Marketing, 25(7), 511-529. 10.1080/0965254X.2016.1240219 0965254X http://hdl.handle.net/10361/9450 http://doi.org/10.1080/0965254X.2016.1240219 en http://www.tandfonline.com/doi/full/10.1080/0965254X.2016.1240219 © 2016 Informa UK Limited, trading as Taylor & Francis Group. |
| institution |
Brac University |
| collection |
Institutional Repository |
| language |
English |
| topic |
Consumer behaviour Eco-labels Knowledge Marketing communication Pro-environmental Trust |
| spellingShingle |
Consumer behaviour Eco-labels Knowledge Marketing communication Pro-environmental Trust Taufique, Khan Md Raziuddin Vocino, Andrea Polonsky, Michael Jay The influence of eco-label knowledge and trust on pro-environmental consumer behaviour in an emerging market |
| description |
This article was published in the Journal of Strategic Marketing [© 2016 Informa UK Limited, trading as Taylor & Francis Group.] and the definite version is available at: http://doi.org/10.1080/0965254X.2016.1240219. The Article's website is at: http://www.tandfonline.com/doi/full/10.1080/0965254X.2016.1240219 |
| author2 |
BRAC Business School, BRAC University |
| author_facet |
BRAC Business School, BRAC University Taufique, Khan Md Raziuddin Vocino, Andrea Polonsky, Michael Jay |
| format |
Article |
| author |
Taufique, Khan Md Raziuddin Vocino, Andrea Polonsky, Michael Jay |
| author_sort |
Taufique, Khan Md Raziuddin |
| title |
The influence of eco-label knowledge and trust on pro-environmental consumer behaviour in an emerging market |
| title_short |
The influence of eco-label knowledge and trust on pro-environmental consumer behaviour in an emerging market |
| title_full |
The influence of eco-label knowledge and trust on pro-environmental consumer behaviour in an emerging market |
| title_fullStr |
The influence of eco-label knowledge and trust on pro-environmental consumer behaviour in an emerging market |
| title_full_unstemmed |
The influence of eco-label knowledge and trust on pro-environmental consumer behaviour in an emerging market |
| title_sort |
influence of eco-label knowledge and trust on pro-environmental consumer behaviour in an emerging market |
| publisher |
© 2016 Informa UK Limited, trading as Taylor & Francis Group. |
| publishDate |
2018 |
| url |
http://hdl.handle.net/10361/9450 http://doi.org/10.1080/0965254X.2016.1240219 |
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