Hospital advertising: the Influence of perceptual and demographic factors on consumer dispositions

Hospital advertising: the Influence of perceptual and demographic factors on consumer dispositions

This article was published in the Journal of Services Marketing [© 1994 MCB UP Limited ] and the definite version is available at : http://dx.doi.org/10.1108/08876049410053302 The Journal's website is at: http://www.emeraldinsight.com/doi/pdfplus/10.1108/08876049410053302

Detalles Bibliográficos
Autor principal: Andaleeb, Syed Saad
Formato: Artículo
Lenguaje:English
Publicado: © 1994 MCB UP Limited 2016
Materias:
Advertising
Consumer attitudes
Demographics
Health care
Hospitals
Marketing
USA
Acceso en línea:http://hdl.handle.net/10361/7119
http://dx.doi.org/10.1108/08876049410053302

Internet

http://hdl.handle.net/10361/7119
http://dx.doi.org/10.1108/08876049410053302

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