Hospital advertising: the Influence of perceptual and demographic factors on consumer dispositions

Hospital advertising: the Influence of perceptual and demographic factors on consumer dispositions

This article was published in the Journal of Services Marketing [© 1994 MCB UP Limited ] and the definite version is available at : http://dx.doi.org/10.1108/08876049410053302 The Journal's website is at: http://www.emeraldinsight.com/doi/pdfplus/10.1108/08876049410053302

Bibliographic Details
Main Author: Andaleeb, Syed Saad
Format: Article
Language:English
Published: © 1994 MCB UP Limited 2016
Subjects:
Advertising
Consumer attitudes
Demographics
Health care
Hospitals
Marketing
USA
Online Access:http://hdl.handle.net/10361/7119
http://dx.doi.org/10.1108/08876049410053302

Internet

http://hdl.handle.net/10361/7119
http://dx.doi.org/10.1108/08876049410053302

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