Hospital advertising: the Influence of perceptual and demographic factors on consumer dispositions

Hospital advertising: the Influence of perceptual and demographic factors on consumer dispositions

This article was published in the Journal of Services Marketing [© 1994 MCB UP Limited ] and the definite version is available at : http://dx.doi.org/10.1108/08876049410053302 The Journal's website is at: http://www.emeraldinsight.com/doi/pdfplus/10.1108/08876049410053302

書誌詳細
第一著者:	Andaleeb, Syed Saad
フォーマット:	論文
言語:	English
出版事項:	© 1994 MCB UP Limited 2016
主題:	Advertising Consumer attitudes Demographics Health care Hospitals Marketing USA
オンライン･アクセス:	http://hdl.handle.net/10361/7119 http://dx.doi.org/10.1108/08876049410053302

類似資料

How consumers view hospital advertising
著者:: Andaleeb, Syed Saad
出版事項: (2016)

Effective advertising : understanding when, how, and why advertising works /
著者:: Tellis, Gerard J., 1950-
出版事項: (2004)

Advertising and the mind of the consumer : what works, what doesn't, and why /
著者:: Sutherland, Max
出版事項: (2010)

Effectiveness of Facebook advertising for marketing promotions and its influence on consumer
著者:: Ahona, Annan Masum
出版事項: (2024)

Impacts on consumer behavior through online video advertisement
著者:: Bhuiyan, Anisul Islam
出版事項: (2021)

The Effects of surf excel packaging on consumer perception
著者:: Priyanka, Fahima Mannan
出版事項: (2023)

Factors influencing consumer service experience in private hospitals: a study from Bangladeshi perspective
著者:: Ullah, G. M. Shafayet, 等
出版事項: (2016)

Determinants of customer satisfaction with hospitals: a managerial model
著者:: Andaleeb, Syed Saad
出版事項: (2016)

Service quality in public and private hospitals in urban Bangladesh: a comparative study
著者:: Andaleeb, Syed Saad
出版事項: (2016)

America's best hospitals /
出版事項: (1996)

Exploring consumer attitude for Maggi seasoning among the low income segment in Dhaka
著者:: Imam, Tausif
出版事項: (2016)

Customer satisfaction of Universal Medical College and Hospital
著者:: Sarker, Anik Kumer
出版事項: (2019)

Demographic change in rural areas
著者:: Bayes, Abdul
出版事項: (2017)

Customer satisfaction of Dr. Azmal Hospital Limited
著者:: Yousuf, M. Ashrafuzzaman
出版事項: (2021)

Advertising management /
著者:: Jethwaney, Jaishri N.
出版事項: (2006)

Introduction to Hospitality
著者:: Walker, John R.

Advertising : principles & practice /
著者:: Wells, William, 1926-
出版事項: (2003)

Advertising : principles & practice /
著者:: Wells, William, 1926-
出版事項: (2006)

Choice and evaluation of hospitals in Bangladesh: insights from patients and policy implications
著者:: Andaleeb, Syed Saad
出版事項: (2016)

Factors influencing the Bangladeshi consumers’ purchase decision regarding fast moving consumer goods: an exploratory study
著者:: Ullah, G. M. Shafayet, 等
出版事項: (2016)

Customer satisfaction of OPD patients from Oncology Department of United Hospital
著者:: Haque, Nafia
出版事項: (2022)

Service experiences in hospitals in Bangladesh: are there gender inequities?
著者:: Andaleeb, Syed Saad, 等
出版事項: (2016)

Consumers' behavior towards telecommunication operators’ services in Bangladesh
著者:: Hasin, Munira
出版事項: (2021)

Introduction to Hospitality Management
著者:: Walker, John R.

Marketing for Hospitality & Tourism
著者:: Kotler, Philip; Bowen, John T.; Makens, James C.

A comprehensive study on USA retirement plan : a measurement on the perspective of Bangladesh
著者:: Uddin, Mir Raihan
出版事項: (2017)

Constitutional law of UK & USA /
著者:: Karim,Rezaul
出版事項: (2006)

Advertising management /
著者:: Batra, Rajeev
出版事項: (2006)

Advertising management /
著者:: Batra, Rajeev
出版事項: (1996)

Advertising : a cultural economy /
著者:: McFall, Elizabeth Rose
出版事項: (2004)

Organizational Behavior for the Hospitality Industry
著者:: Florence Berger, Judi Brownell

Online hospital management system
著者:: Ripan, Md. Golam Kibria
出版事項: (2018)

Islamic Mission Hospital, Golmunda, Jaldhaka, Nilphamari
著者:: Dhrubaa, Oeshmita
出版事項: (2023)

How digital marketing is helping Radhuni to attract more consumers and create more awareness for their brand
著者:: Chowdhury, Sunzid
出版事項: (2024)

Advertising and promotions : an integrated brand approach /
出版事項: (2012)

Demographic dividend in Bangladesh : strategies, ramifications, and horizon in larger canvas /
著者:: Alam, Tauhid
出版事項: (2014)

Correlation between consumer attitude and market opportunities for green products in Bangladesh
著者:: Costa, Chowa Francisca
出版事項: (2023)

Islamic mission hospital : Lslampur, Jamalpur
著者:: Masum, Mahmud
出版事項: (2024)

Managing a modern hospital /
出版事項: (2000)

A Savlon’s report analyzing the effect of promotional strategies on consumer purchasing behaviour
著者:: Ahmed, Tamjid
出版事項: (2024)