Hospital advertising: the Influence of perceptual and demographic factors on consumer dispositions
This article was published in the Journal of Services Marketing [© 1994 MCB UP Limited ] and the definite version is available at : http://dx.doi.org/10.1108/08876049410053302 The Journal's website is at: http://www.emeraldinsight.com/doi/pdfplus/10.1108/08876049410053302
| Autor Principal: | |
|---|---|
| Formato: | Artigo |
| Idioma: | English |
| Publicado: |
© 1994 MCB UP Limited
2016
|
| Subjects: | |
| Acceso en liña: | http://hdl.handle.net/10361/7119 http://dx.doi.org/10.1108/08876049410053302 |