Hospital advertising: the Influence of perceptual and demographic factors on consumer dispositions
This article was published in the Journal of Services Marketing [© 1994 MCB UP Limited ] and the definite version is available at : http://dx.doi.org/10.1108/08876049410053302 The Journal's website is at: http://www.emeraldinsight.com/doi/pdfplus/10.1108/08876049410053302
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| Format: | Article |
| Langue: | English |
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© 1994 MCB UP Limited
2016
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| Accès en ligne: | http://hdl.handle.net/10361/7119 http://dx.doi.org/10.1108/08876049410053302 |