Hospital advertising: the Influence of perceptual and demographic factors on consumer dispositions

Hospital advertising: the Influence of perceptual and demographic factors on consumer dispositions

This article was published in the Journal of Services Marketing [© 1994 MCB UP Limited ] and the definite version is available at : http://dx.doi.org/10.1108/08876049410053302 The Journal's website is at: http://www.emeraldinsight.com/doi/pdfplus/10.1108/08876049410053302

Bibliografiske detaljer
Hovedforfatter:	Andaleeb, Syed Saad
Format:	Article
Sprog:	English
Udgivet:	© 1994 MCB UP Limited 2016
Fag:	Advertising Consumer attitudes Demographics Health care Hospitals Marketing USA
Online adgang:	http://hdl.handle.net/10361/7119 http://dx.doi.org/10.1108/08876049410053302

Lignende værker

How consumers view hospital advertising
af: Andaleeb, Syed Saad
Udgivet: (2016)

Effective advertising : understanding when, how, and why advertising works /
af: Tellis, Gerard J., 1950-
Udgivet: (2004)

Advertising and the mind of the consumer : what works, what doesn't, and why /
af: Sutherland, Max
Udgivet: (2010)

Effectiveness of Facebook advertising for marketing promotions and its influence on consumer
af: Ahona, Annan Masum
Udgivet: (2024)

Impacts on consumer behavior through online video advertisement
af: Bhuiyan, Anisul Islam
Udgivet: (2021)

The Effects of surf excel packaging on consumer perception
af: Priyanka, Fahima Mannan
Udgivet: (2023)

Factors influencing consumer service experience in private hospitals: a study from Bangladeshi perspective
af: Ullah, G. M. Shafayet, et al.
Udgivet: (2016)

Determinants of customer satisfaction with hospitals: a managerial model
af: Andaleeb, Syed Saad
Udgivet: (2016)

Service quality in public and private hospitals in urban Bangladesh: a comparative study
af: Andaleeb, Syed Saad
Udgivet: (2016)

America's best hospitals /
Udgivet: (1996)

Exploring consumer attitude for Maggi seasoning among the low income segment in Dhaka
af: Imam, Tausif
Udgivet: (2016)

Customer satisfaction of Universal Medical College and Hospital
af: Sarker, Anik Kumer
Udgivet: (2019)

Demographic change in rural areas
af: Bayes, Abdul
Udgivet: (2017)

Customer satisfaction of Dr. Azmal Hospital Limited
af: Yousuf, M. Ashrafuzzaman
Udgivet: (2021)

Advertising management /
af: Jethwaney, Jaishri N.
Udgivet: (2006)

Introduction to Hospitality
af: Walker, John R.

Advertising : principles & practice /
af: Wells, William, 1926-
Udgivet: (2003)

Advertising : principles & practice /
af: Wells, William, 1926-
Udgivet: (2006)

Choice and evaluation of hospitals in Bangladesh: insights from patients and policy implications
af: Andaleeb, Syed Saad
Udgivet: (2016)

Factors influencing the Bangladeshi consumers’ purchase decision regarding fast moving consumer goods: an exploratory study
af: Ullah, G. M. Shafayet, et al.
Udgivet: (2016)

Customer satisfaction of OPD patients from Oncology Department of United Hospital
af: Haque, Nafia
Udgivet: (2022)

Service experiences in hospitals in Bangladesh: are there gender inequities?
af: Andaleeb, Syed Saad, et al.
Udgivet: (2016)

Consumers' behavior towards telecommunication operators’ services in Bangladesh
af: Hasin, Munira
Udgivet: (2021)

Introduction to Hospitality Management
af: Walker, John R.

Marketing for Hospitality & Tourism
af: Kotler, Philip; Bowen, John T.; Makens, James C.

A comprehensive study on USA retirement plan : a measurement on the perspective of Bangladesh
af: Uddin, Mir Raihan
Udgivet: (2017)

Constitutional law of UK & USA /
af: Karim,Rezaul
Udgivet: (2006)

Advertising management /
af: Batra, Rajeev
Udgivet: (2006)

Advertising management /
af: Batra, Rajeev
Udgivet: (1996)

Advertising : a cultural economy /
af: McFall, Elizabeth Rose
Udgivet: (2004)

Organizational Behavior for the Hospitality Industry
af: Florence Berger, Judi Brownell

Online hospital management system
af: Ripan, Md. Golam Kibria
Udgivet: (2018)

Islamic Mission Hospital, Golmunda, Jaldhaka, Nilphamari
af: Dhrubaa, Oeshmita
Udgivet: (2023)

How digital marketing is helping Radhuni to attract more consumers and create more awareness for their brand
af: Chowdhury, Sunzid
Udgivet: (2024)

Advertising and promotions : an integrated brand approach /
Udgivet: (2012)

Demographic dividend in Bangladesh : strategies, ramifications, and horizon in larger canvas /
af: Alam, Tauhid
Udgivet: (2014)

Correlation between consumer attitude and market opportunities for green products in Bangladesh
af: Costa, Chowa Francisca
Udgivet: (2023)

Islamic mission hospital : Lslampur, Jamalpur
af: Masum, Mahmud
Udgivet: (2024)

Managing a modern hospital /
Udgivet: (2000)

A Savlon’s report analyzing the effect of promotional strategies on consumer purchasing behaviour
af: Ahmed, Tamjid
Udgivet: (2024)