Hospital advertising: the Influence of perceptual and demographic factors on consumer dispositions

Hospital advertising: the Influence of perceptual and demographic factors on consumer dispositions

This article was published in the Journal of Services Marketing [© 1994 MCB UP Limited ] and the definite version is available at : http://dx.doi.org/10.1108/08876049410053302 The Journal's website is at: http://www.emeraldinsight.com/doi/pdfplus/10.1108/08876049410053302

Sonraí bibleagrafaíochta
Príomhchruthaitheoir: Andaleeb, Syed Saad
Formáid: Alt
Teanga:English
Foilsithe / Cruthaithe: © 1994 MCB UP Limited 2016
Ábhair:
Advertising
Consumer attitudes
Demographics
Health care
Hospitals
Marketing
USA
Rochtain ar líne:http://hdl.handle.net/10361/7119
http://dx.doi.org/10.1108/08876049410053302
id 10361-7119
record_format dspace
spelling 10361-71192016-12-06T06:08:29Z Hospital advertising: the Influence of perceptual and demographic factors on consumer dispositions Andaleeb, Syed Saad Advertising Consumer attitudes Demographics Health care Hospitals Marketing USA This article was published in the Journal of Services Marketing [© 1994 MCB UP Limited ] and the definite version is available at : http://dx.doi.org/10.1108/08876049410053302 The Journal's website is at: http://www.emeraldinsight.com/doi/pdfplus/10.1108/08876049410053302 Examines the factors that influence consumer dispositions toward hospital advertising. Both perceptual and demographic variables were included in the analysis. The results suggest that when hospital advertisements are perceived as helpful and not adding to patients′ costs, consumers are likely to favor this marketing activity. With the exception of education, demographic factors did not have a significant effect on the dependent variable. Published 2016-12-06T06:05:50Z 2016-12-06T06:05:50Z 1994 Article Andaleeb, S. S. (1994). Hospital advertising: The influence of perceptual and demographic factors on consumer dispositions. Journal of Services Marketing, 8(1), 48-59. doi:10.1108/08876049410053302 08876045 http://hdl.handle.net/10361/7119 http://dx.doi.org/10.1108/08876049410053302 en http://www.emeraldinsight.com/doi/pdfplus/10.1108/08876049410053302 © 1994 MCB UP Limited
institution Brac University
collection Institutional Repository
language English
topic Advertising
Consumer attitudes
Demographics
Health care
Hospitals
Marketing
USA
spellingShingle Advertising
Consumer attitudes
Demographics
Health care
Hospitals
Marketing
USA
Andaleeb, Syed Saad
Hospital advertising: the Influence of perceptual and demographic factors on consumer dispositions
description This article was published in the Journal of Services Marketing [© 1994 MCB UP Limited ] and the definite version is available at : http://dx.doi.org/10.1108/08876049410053302 The Journal's website is at: http://www.emeraldinsight.com/doi/pdfplus/10.1108/08876049410053302
format Article
author Andaleeb, Syed Saad
author_facet Andaleeb, Syed Saad
author_sort Andaleeb, Syed Saad
title Hospital advertising: the Influence of perceptual and demographic factors on consumer dispositions
title_short Hospital advertising: the Influence of perceptual and demographic factors on consumer dispositions
title_full Hospital advertising: the Influence of perceptual and demographic factors on consumer dispositions
title_fullStr Hospital advertising: the Influence of perceptual and demographic factors on consumer dispositions
title_full_unstemmed Hospital advertising: the Influence of perceptual and demographic factors on consumer dispositions
title_sort hospital advertising: the influence of perceptual and demographic factors on consumer dispositions
publisher © 1994 MCB UP Limited
publishDate 2016
url http://hdl.handle.net/10361/7119
http://dx.doi.org/10.1108/08876049410053302
work_keys_str_mv AT andaleebsyedsaad hospitaladvertisingtheinfluenceofperceptualanddemographicfactorsonconsumerdispositions
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