An examination of the effects of adaptive selling behavior and customer orientation on performance of pharmaceutical salespeople in an emerging market

An examination of the effects of adaptive selling behavior and customer orientation on performance of pharmaceutical salespeople in an emerging market

This article was published in the Journal of Medical Marketing [©2013 Published by SAGE Journals] and the definite version is available at: http://doi.org/10.1177/1745790413488779 The Article's website is at: http://mmj.sagepub.com/content/13/2/102.abstract

Bibliographic Details
Main Authors: Kara, Ali, Andaleeb, Syed Saad, Turan, Mehmet, Çabuk, Serap
Format: Article
Language:English
Published: © 2013 The Author(s), SAGE Journals 2016
Subjects:
Adaptive selling
Customer orientation
Emerging market
Salesperson performance
Online Access:http://hdl.handle.net/10361/7081
http://doi.org/10.1177/1745790413488779

Internet

http://hdl.handle.net/10361/7081
http://doi.org/10.1177/1745790413488779

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