Evaluating the role of relationship termination cost in measuring relationship quality in retail industry: a relationship marketing approach

Evaluating the role of relationship termination cost in measuring relationship quality in retail industry: a relationship marketing approach

This article was published in ELK ASIA PACIFIC JOURNAL OF MARKETING AND RETAIL MANAGEMENT [© 2014 ELK's International Journal of Marketing] and the definite version is available at : http://www.elkjournals.com/MasterAdmin/UploadFolder/EVALUATING%20THE%20ROLE%20OF%20RELATIONSHIP/EVALUATING%20THE...

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Bibliographic Details
Main Author: Aziz, Md. Tareque
Format: Article
Language:English
Published: © 2014 ELK ASIA PACIFIC JOURNAL OF MARKETING AND RETAIL MANAGEMENT 2016
Subjects:
Relationship marketing
Relationship quality
Termination cost
Retail industry
Online Access:http://hdl.handle.net/10361/6405

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