A comparative study and mother brand influence on determining the consumer perception of diet coke and diet pepsi: a UK market perspective

This article was published in the International Journals of Marketing and Technology (IJMT) [© 2013 International Journal of Marketing and Technology] and the definite version is available at : http://www.ijmra.us/project%20doc/IJMT_SEPTEMBER2013/IJMRA-3810.pdf The article website is at: http://www....

وصف كامل

التفاصيل البيبلوغرافية
المؤلف الرئيسي: Islam, Md. Tamzidul
التنسيق: مقال
اللغة:English
منشور في: © 2013 International Journals of Marketing and Technology (IJMT) 2016
الموضوعات:
الوصول للمادة أونلاين:http://hdl.handle.net/10361/6232