A comparative study and mother brand influence on determining the consumer perception of diet coke and diet pepsi: a UK market perspective

A comparative study and mother brand influence on determining the consumer perception of diet coke and diet pepsi: a UK market perspective

This article was published in the International Journals of Marketing and Technology (IJMT) [© 2013 International Journal of Marketing and Technology] and the definite version is available at : http://www.ijmra.us/project%20doc/IJMT_SEPTEMBER2013/IJMRA-3810.pdf The article website is at: http://www....

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Bibliographic Details
Main Author: Islam, Md. Tamzidul
Format: Article
Language:English
Published: © 2013 International Journals of Marketing and Technology (IJMT) 2016
Subjects:
Marketing
Online Access:http://hdl.handle.net/10361/6232

Internet

http://hdl.handle.net/10361/6232

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