A comparative study and mother brand influence on determining the consumer perception of diet coke and diet pepsi: a UK market perspective
This article was published in the International Journals of Marketing and Technology (IJMT) [© 2013 International Journal of Marketing and Technology] and the definite version is available at : http://www.ijmra.us/project%20doc/IJMT_SEPTEMBER2013/IJMRA-3810.pdf The article website is at: http://www....
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| Format: | Article |
| Langue: | English |
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© 2013 International Journals of Marketing and Technology (IJMT)
2016
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| Accès en ligne: | http://hdl.handle.net/10361/6232 |
