A comparative study and mother brand influence on determining the consumer perception of diet coke and diet pepsi: a UK market perspective

This article was published in the International Journals of Marketing and Technology (IJMT) [© 2013 International Journal of Marketing and Technology] and the definite version is available at : http://www.ijmra.us/project%20doc/IJMT_SEPTEMBER2013/IJMRA-3810.pdf The article website is at: http://www....

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主要作者:	Islam, Md. Tamzidul
格式:	Article
語言:	English
出版:	© 2013 International Journals of Marketing and Technology (IJMT) 2016
主題:	Marketing
在線閱讀:	http://hdl.handle.net/10361/6232