A comparative study and mother brand influence on determining the consumer perception of diet coke and diet pepsi: a UK market perspective
This article was published in the International Journals of Marketing and Technology (IJMT) [© 2013 International Journal of Marketing and Technology] and the definite version is available at : http://www.ijmra.us/project%20doc/IJMT_SEPTEMBER2013/IJMRA-3810.pdf The article website is at: http://www....
| Hoofdauteur: | |
|---|---|
| Formaat: | Artikel |
| Taal: | English |
| Gepubliceerd in: |
© 2013 International Journals of Marketing and Technology (IJMT)
2016
|
| Onderwerpen: | |
| Online toegang: | http://hdl.handle.net/10361/6232 |