Customer satisfaction in the restaurant industry: an examination of the transaction-specific model
This article was published in the Women in Management Review [© Emerald Group Publishing Limited] and the definite version is available at : http://dx.doi.org/10.1108/08876040610646536 The Journal's website is at: http://www.emeraldinsight.com/doi/abs/10.1108/08876040610646536
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| Định dạng: | Bài viết |
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© 2006 Emerald Group Publishing Limited
2016
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| Truy cập trực tuyến: | http://hdl.handle.net/10361/5467 |
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10361-54672016-12-04T08:32:05Z Customer satisfaction in the restaurant industry: an examination of the transaction-specific model Andaleeb, Syed Saad Conway, Carolyn Restaurants Catering industry Customer satisfaction Service levels United States of America This article was published in the Women in Management Review [© Emerald Group Publishing Limited] and the definite version is available at : http://dx.doi.org/10.1108/08876040610646536 The Journal's website is at: http://www.emeraldinsight.com/doi/abs/10.1108/08876040610646536 References: this document contains references to 37 other documents. To copy this document: [email protected] The full text of this document has been downloaded 20850 times since 2006* Purpose – To determine the factors that explain customer satisfaction in the full service restaurant industry. Design/methodology/approach – Secondary research and qualitative interviews were used to build the model of customer satisfaction. A structured questionnaire was employed to gather data and test the model. Sampling involved a random selection of addresses from the telephone book and was supplemented by respondents selected on the basis of judgment sampling. Factor analysis and multiple regression were used to test the model. Findings – The regression model suggested that customer satisfaction was influenced most by responsiveness of the front line employees, followed by price and food quality (in that order). Physical design and appearance of the restaurant did not have a significant effect. Research limitations/implications – To explain customer satisfaction better, it may be important to look at additional factors or seek better measures of the constructs. For example, the measures of food quality may not have captured the complexity and variety of this construct. It may also be important to address the issue of why customers visit restaurants. Instead of the meal, business transactions or enjoying the cherished company of others may be more important. Under the circumstances, customer satisfaction factors may be different. The results are also not generalizable as the sampled area may have different requirements from restaurants. Practical implications – Full service restaurants should focus on three elements – service quality (responsiveness), price, and food quality (reliability) – if customer satisfaction is to be treated as a strategic variable. Originality/value – The study tests the transaction‐specific model and enhances the literature on restaurant service management. Published 2016-06-16T14:10:27Z 2016-06-16T14:10:27Z 2006 Article Andaleeb, S. S. and Conway, C. (2006). Customer satisfaction in the restaurant industry: an examination of the transaction-specific model. Journal of Services Marketing, 20(1), 3–11. http://doi.org/10.1108/08876040610646536 0887-6045 http://hdl.handle.net/10361/5467 10.1108/08876040610646536 en http://dx.doi.org/10.1108/08876040610646536 © 2006 Emerald Group Publishing Limited |
| institution |
Brac University |
| collection |
Institutional Repository |
| language |
English |
| topic |
Restaurants Catering industry Customer satisfaction Service levels United States of America |
| spellingShingle |
Restaurants Catering industry Customer satisfaction Service levels United States of America Andaleeb, Syed Saad Conway, Carolyn Customer satisfaction in the restaurant industry: an examination of the transaction-specific model |
| description |
This article was published in the Women in Management Review [© Emerald Group Publishing Limited] and the definite version is available at : http://dx.doi.org/10.1108/08876040610646536 The Journal's website is at: http://www.emeraldinsight.com/doi/abs/10.1108/08876040610646536 |
| format |
Article |
| author |
Andaleeb, Syed Saad Conway, Carolyn |
| author_facet |
Andaleeb, Syed Saad Conway, Carolyn |
| author_sort |
Andaleeb, Syed Saad |
| title |
Customer satisfaction in the restaurant industry: an examination of the transaction-specific model |
| title_short |
Customer satisfaction in the restaurant industry: an examination of the transaction-specific model |
| title_full |
Customer satisfaction in the restaurant industry: an examination of the transaction-specific model |
| title_fullStr |
Customer satisfaction in the restaurant industry: an examination of the transaction-specific model |
| title_full_unstemmed |
Customer satisfaction in the restaurant industry: an examination of the transaction-specific model |
| title_sort |
customer satisfaction in the restaurant industry: an examination of the transaction-specific model |
| publisher |
© 2006 Emerald Group Publishing Limited |
| publishDate |
2016 |
| url |
http://hdl.handle.net/10361/5467 |
| work_keys_str_mv |
AT andaleebsyedsaad customersatisfactionintherestaurantindustryanexaminationofthetransactionspecificmodel AT conwaycarolyn customersatisfactionintherestaurantindustryanexaminationofthetransactionspecificmodel |
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1814307692850708480 |