Communications division of BRAC Bank Limited: a 360 degree communication mix for card’s campaign can change customer’s mindset about using cards

This internship report is submitted in a partial fulfillment of the requirements for the degree of Bachelor of Business Administration,2014.

Bibliographic Details
Main Author: Ahmed, MinhajUddin
Other Authors: Haq, Mahmudul
Format: Internship report
Language:English
Published: BRAC University 2014
Subjects:
Online Access:http://hdl.handle.net/10361/3649