Engaging people with employer branding at BRAC-Aarong

Engaging people with employer branding at BRAC-Aarong

This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2024.

Manylion Llyfryddiaeth
Prif Awdur:	Eiaz-Ur-Rahman, A. F. M.
Awduron Eraill:	Hafiz, Nusrat
Fformat:	Internship report
Iaith:	English
Cyhoeddwyd:	Brac University 2024
Pynciau:	Employee engagement Aarong Data analysis HR practices Brand marketing Customer relationship. Employer branding. Customer relations > Management.
Mynediad Ar-lein:	http://hdl.handle.net/10361/24130

Eitemau Tebyg

Employee branding and employee engagement at Daraz Bangladesh Ltd
gan: Islam Mahim, Nurun Nahar
Cyhoeddwyd: (2023)

Customer engagement on social media to improve brand loyalty
gan: Hasan, Md.Alif
Cyhoeddwyd: (2024)

Key HR practices & employer branding activities at Syngenta Bangladesh Ltd.
gan: Promee, Nazifa Tasnim
Cyhoeddwyd: (2023)

Analyzing the marketing practices of BSRM in the A steel industry: a study on the impact of digital marketing on customer engagement and brand loyalty
gan: Mazumder, Avranil
Cyhoeddwyd: (2024)

The role of client service officers at Brand Practitioners Bangladesh
gan: Raisa, Khadiza Al Tahira Chowdhury
Cyhoeddwyd: (2024)

Employer branding of Robi Axiata Limited
gan: Fayem, Naimul Hasan
Cyhoeddwyd: (2014)

Employee Engagement Programs Designed by Aarong for different levels of employees
gan: Khan, Afreen
Cyhoeddwyd: (2014)

Employer branding of Daraz Bangladesh Ltd.
gan: Chowdhury, Sreejon
Cyhoeddwyd: (2021)

Role of community management services at Greenovent Ltd.: A study on How brands utilize social media engagement to enhance customer Relationship.
gan: Kaushik, Farid-Uz-Zaman
Cyhoeddwyd: (2021)

Evaluating the impact of employer branding initiatives on talent acquisition at 10 Minute School
gan: Mantua, Nayefa Sultana
Cyhoeddwyd: (2024)

Customer engagement process of X integrated marketing agency
gan: Islam, Md. Mariful
Cyhoeddwyd: (2024)

The impact of digital marketing in building customer relationship and brand promotion
gan: Khan, Sanzeeda Islam
Cyhoeddwyd: (2020)

Employee satisfaction on Aarong’s compensation
gan: Hasan, Manjurul
Cyhoeddwyd: (2018)

Exploring the effectiveness of talent acquisition and employ branding of BRAC Bank LTD
gan: Islam, Nabila
Cyhoeddwyd: (2024)

Sustainable fashion for Aarong: the impact of fashion upcycling, chief branding officer & fashion e-commerce experience on the Bangladeshi consumers’ brand equity
gan: Fahad, Shafayet Ullah
Cyhoeddwyd: (2024)

The evolution of brand awareness and the status of customer loyalty of ACI Logistics
gan: Pal, Shrabanee
Cyhoeddwyd: (2019)

Customer satisfaction level of Aarong a social enterprise
gan: Amin, Md Ashraful
Cyhoeddwyd: (2016)

Brand promotion through digital marketing: how digital marketing enhance consumer engagement & develop relationship with clients and consumer.
gan: Khondokar, Golam Ishtiaq
Cyhoeddwyd: (2017)

Kellogg on branding : the marketing faculty of the Kellogg School of Management /
Cyhoeddwyd: (2005)

Branding practices conducted by Youngbangla
gan: Gomes, Randy Godfrey
Cyhoeddwyd: (2017)

An overview of retail analysis and planning of Yellow by Beximco Limited
gan: Chowdhury, M. D. Tahmeed
Cyhoeddwyd: (2024)

Walton Hi-Tech Industries' Memorandum of Understanding as a Strategy for Employer Branding
gan: Raha, Afsara Tasneem
Cyhoeddwyd: (2022)

The sales strategies and branding practices of Yellow by Beximco
gan: Huq, Redwana
Cyhoeddwyd: (2017)

A comprehensive analysis of HR operational activities and employee engagement activities of Banglalink
gan: Akanda, Nusrat Jerin
Cyhoeddwyd: (2014)

Building an authentic employer brand: strategies for aligning organizational culture and talent acquisition practices
gan: Zahin, Fyruz
Cyhoeddwyd: (2024)

Brand awareness and business development through digital marketing
gan: Hossain, Md Amir
Cyhoeddwyd: (2018)

Marketing practice of the brand “Savlon”
gan: Aric, MD. Samiul Hasan
Cyhoeddwyd: (2023)

Impact of Miniso Bangladesh's events activation and PR on their brand personality and subsequent growth
gan: Chowdhury, Ahnaf Monzoor
Cyhoeddwyd: (2024)

Aarong
gan: Rahman, Mohammed Ashiqur
Cyhoeddwyd: (2017)

Customer experience and satisfaction with Suzuki motorbikes in comparison to premium Indian and Chinese Motorcycle brands.
gan: Ahmed, Iftekhar
Cyhoeddwyd: (2019)

Consumer behavior towards Bata Shoe Company in Bangladesh: a study on customer satisfaction, brand loyalty, and buying patterns
gan: Saquib, Mohammad Nazmus
Cyhoeddwyd: (2024)

The effectiveness of an FMCG Company’s employer branding practices: Can social media be used to generate better hires?
gan: Tanha, Esha Alam
Cyhoeddwyd: (2023)

Inside Aarong: marketing activities of an ethical brand
gan: Khalid, Labib Ishmam
Cyhoeddwyd: (2018)

Driving engagement and innovation of My Robi
gan: Chowdhury, Anika Aftarin
Cyhoeddwyd: (2024)

Virtual campus engagement sessions: an effective tool for talent acquisition and boosting employer branding in the time of pandemic
gan: Shihab, Farhan Islam
Cyhoeddwyd: (2022)

Brand awareness and brand perception of ‘Mr. Cookie’
gan: Pranto, Mehbub Hossain
Cyhoeddwyd: (2019)

Aarong
gan: Jahan, Mobasshera
Cyhoeddwyd: (2015)

How do customers perceive the brand image of Nagad, and why customers are considering the Nagad app to purchase insurance policy premiums as their preferred payment method
gan: Mahbuba, Tasneem
Cyhoeddwyd: (2024)

Framework for employee engagement
gan: Razzaque, Naseb
Cyhoeddwyd: (2021)

Employee branding and its relationship with employee retention and employee recognition at Robi Axiata Limited
gan: Rahman, Imran
Cyhoeddwyd: (2020)