Bridging the experience and perception gap through 360-degree brand campaign: a case of Banglalink Fastest 4G

Bridging the experience and perception gap through 360-degree brand campaign: a case of Banglalink Fastest 4G

This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2024.

Bibliografiske detaljer
Hovedforfatter: Sakib, MD. Nazmus
Andre forfattere: Chowdhury, Suman Paul
Format: Internship report
Sprog:English
Udgivet: Brac University 2024
Fag:
Brand perception
Banglalink Digital Communications Limited
360-degree brand campaign
Mobile network
4G
Integrated marketing communications
Digital marketing
Network perception
Brand choice > Telecommunication.
Marketing > Telephone companies > Bangladesh.
Communication in marketing.
Advertising campaigns.
Online adgang:http://hdl.handle.net/10361/24112

Internet

http://hdl.handle.net/10361/24112

Lignende værker