Consumer’s brand switching tendency inside telecommunication industry

Consumer’s brand switching tendency inside telecommunication industry

This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2022.

Bibliografiske detaljer
Hovedforfatter: Adila, Fariha Noor
Andre forfattere: Akhter, Rahma
Format: Internship report
Sprog:English
Udgivet: Brac University 2024
Fag:
Telecommunication industry
Brand switch
Consumer satisfaction
Brand loyalty
Brand perception
Competition > Internet service providers.
Brand choice > Telecommunication.
Online adgang:http://hdl.handle.net/10361/24071

Internet

http://hdl.handle.net/10361/24071

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