The influence of social media influencer marketing on consumer purchasing behavior: Its performance in raising brand awareness and increasing sales in Dhaka

This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2024.

Detalles Bibliográficos
Autor principal: Sultana, Jesmin
Otros Autores: Hafiz, Nusrat
Formato: Internship report
Lenguaje:English
Publicado: Brac University 2024
Materias:
Acceso en línea:http://hdl.handle.net/10361/23874