The influence of social media influencer marketing on consumer purchasing behavior: Its performance in raising brand awareness and increasing sales in Dhaka

This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2024.

Бібліографічні деталі
Автор:	Sultana, Jesmin
Інші автори:	Hafiz, Nusrat
Формат:	Internship report
Мова:	English
Опубліковано:	Brac University 2024
Предмети:	Behavioral intention brand awareness Increasing sales Customer behavior Sales Consumer behavior Internet marketing Social media
Онлайн доступ:	http://hdl.handle.net/10361/23874

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