The influence of social media influencer marketing on consumer purchasing behavior: Its performance in raising brand awareness and increasing sales in Dhaka

The influence of social media influencer marketing on consumer purchasing behavior: Its performance in raising brand awareness and increasing sales in Dhaka

This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2024.

Bibliografiska uppgifter
Huvudupphovsman: Sultana, Jesmin
Övriga upphovsmän: Hafiz, Nusrat
Materialtyp: Internship report
Språk:English
Publicerad: Brac University 2024
Ämnen:
Behavioral intention
brand awareness
Increasing sales
Customer behavior
Sales
Consumer behavior
Internet marketing
Social media
Länkar:http://hdl.handle.net/10361/23874

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