The influence of social media influencer marketing on consumer purchasing behavior: Its performance in raising brand awareness and increasing sales in Dhaka

This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2024.

Bibliografske podrobnosti
Glavni avtor:	Sultana, Jesmin
Drugi avtorji:	Hafiz, Nusrat
Format:	Internship report
Jezik:	English
Izdano:	Brac University 2024
Teme:	Behavioral intention brand awareness Increasing sales Customer behavior Sales Consumer behavior Internet marketing Social media
Online dostop:	http://hdl.handle.net/10361/23874

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