The influence of social media influencer marketing on consumer purchasing behavior: Its performance in raising brand awareness and increasing sales in Dhaka

This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2024.

Bibliografische gegevens
Hoofdauteur:	Sultana, Jesmin
Andere auteurs:	Hafiz, Nusrat
Formaat:	Internship report
Taal:	English
Gepubliceerd in:	Brac University 2024
Onderwerpen:	Behavioral intention brand awareness Increasing sales Customer behavior Sales Consumer behavior Internet marketing Social media
Online toegang:	http://hdl.handle.net/10361/23874

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