The influence of social media influencer marketing on consumer purchasing behavior: Its performance in raising brand awareness and increasing sales in Dhaka

This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2024.

Dettagli Bibliografici
Autore principale:	Sultana, Jesmin
Altri autori:	Hafiz, Nusrat
Natura:	Internship report
Lingua:	English
Pubblicazione:	Brac University 2024
Soggetti:	Behavioral intention brand awareness Increasing sales Customer behavior Sales Consumer behavior Internet marketing Social media
Accesso online:	http://hdl.handle.net/10361/23874

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