The influence of social media influencer marketing on consumer purchasing behavior: Its performance in raising brand awareness and increasing sales in Dhaka

This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2024.

Λεπτομέρειες βιβλιογραφικής εγγραφής
Κύριος συγγραφέας:	Sultana, Jesmin
Άλλοι συγγραφείς:	Hafiz, Nusrat
Μορφή:	Internship report
Γλώσσα:	English
Έκδοση:	Brac University 2024
Θέματα:	Behavioral intention brand awareness Increasing sales Customer behavior Sales Consumer behavior Internet marketing Social media
Διαθέσιμο Online:	http://hdl.handle.net/10361/23874

Παρόμοια τεκμήρια

Evaluating consumer purchasing behavior for Shawpno’s pet foods
ανά: Anzum, Humayra
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Role of digital marketing in creating brand awareness and affecting consumer buying behavior
ανά: Rahman, Md. Zubair
Έκδοση: (2021)

Factors influencing the Bangladeshi consumers’ purchase decision regarding fast moving consumer goods: an exploratory study
ανά: Ullah, G. M. Shafayet, κ.ά.
Έκδοση: (2016)

Implementations of Interactive discussions with customers to put incentives and increasing of sales along with brand loyalty
ανά: Al Mehdi, Abdullah
Έκδοση: (2023)

ACI Limited's (consumer brands division) implementation of secondary sales automation
ανά: Sarkar, Akhi
Έκδοση: (2024)

A Savlon’s report analyzing the effect of promotional strategies on consumer purchasing behaviour
ανά: Ahmed, Tamjid
Έκδοση: (2024)

The sales strategies and branding practices of Yellow by Beximco
ανά: Huq, Redwana
Έκδοση: (2017)

Raising awareness on necessity of consuming milk daily through branding activations
ανά: Akhter, Saif
Έκδοση: (2024)

The relation between brand awareness and repeat purchase
ανά: Zaman, Anis Uz
Έκδοση: (2024)

Market readiness and opportunities for air purifiers marketed by Singer Bangladesh Limited
ανά: Rummat, Shadman Sakib
Έκδοση: (2022)

The role of User Generated Content (UGC) platforms in shaping behavioral purchase intention in Bangladesh
ανά: Datta, Anubhav
Έκδοση: (2024)

The COVID-19's influence on customer purchasing behavior at foodpanda Bangladesh: New challenges and opportunities.
ανά: Mehzabin, Mubasshira
Έκδοση: (2024)

Effect of digital media on consumer purchasing decision
ανά: Siddique, Rudmila
Έκδοση: (2017)

Daraz and 11.11- How it impacts on consumers purchase behavior
ανά: Habib, Hafsa
Έκδοση: (2024)

Principles of the Law of Sale of Goods and Hire Purchase : (Sale of Goods Act, 1930; Hire-Purchase Act, 1972) /
ανά: Singh, Avtar
Έκδοση: (2000)

Consumer behavior /
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Έκδοση: (1999)

Consumer behavior /
ανά: Hoyer, Wayne D.
Έκδοση: (2009)

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ανά: Solomon, Michael R.
Έκδοση: (2011)

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ανά: Pancero, Jim
Έκδοση: (1995)

Law for purchasing and supply /
ανά: Griffiths, S. Margaret
Έκδοση: (2002)

Consumer behavior : concepts and applications /
ανά: Loudon, David L.
Έκδοση: (1993)

A report on analysis of sales & marketing strategies and activities adopted by Summit Communications Ltd
ανά: Istiaque, Arif
Έκδοση: (2023)

How digital marketing is helping Radhuni to attract more consumers and create more awareness for their brand
ανά: Chowdhury, Sunzid
Έκδοση: (2024)

Analysis and determination of consumer behavior on digital marketing
ανά: Masherafi, Nishat Rahman
Έκδοση: (2023)

Correlation between consumer attitude and market opportunities for green products in Bangladesh
ανά: Costa, Chowa Francisca
Έκδοση: (2023)

Information system adoption and usage: validating UTAUT model for Bangladeshi SMES
ανά: Mursalin, Md. Jabir Al
Έκδοση: (2013)

Consumer buying behavior during the pandemic- a sales analysis on Bikroy.com.
ανά: Sultana, Nishat
Έκδοση: (2022)

Understanding sales process of Reckitt Benckiser Bangladesh Ltd.
ανά: Mahmud, Saiek
Έκδοση: (2021)

Cross-cultural analysis of digital marketing influence on consumer behavior for consel health
ανά: Dorji, Tandin
Έκδοση: (2024)

Consumer behavior : buying, having, and being /
ανά: Solomon, Michael R.
Έκδοση: (2002)

Consumer behavior : building marketing strategy /
ανά: Hawkins, Del I.
Έκδοση: (2004)

Determine the effects of negative information on consumer attitudes and behavioral intentions towards online products
ανά: Jahan, Mahfida Akter
Έκδοση: (2022)

Sales force management /
ανά: Churchill, Gilbert A.
Έκδοση: (1997)

Sales management : decisions, strategies, and cases /
ανά: Still, Richard Ralph, 1921-
Έκδοση: (1988)

Sales management : teamwork, leadership, and technology /
ανά: Futrell, Charles
Έκδοση: (2001)

Impact of digital marketing on brand awareness
ανά: Haq, Navid Alvi
Έκδοση: (2024)

Analyzing the sales of Rasel Industries Limited
ανά: Rahman Khan, Md. Saifur
Έκδοση: (2023)

Consumer behavior & marketing strategy /
ανά: Peter, J. Paul
Έκδοση: (2010)

Understanding the consumer /
ανά: Szmigin, Isabelle
Έκδοση: (2003)

Management of a sales force /
ανά: Spiro, Rosann L.
Έκδοση: (2003)