The influence of social media influencer marketing on consumer purchasing behavior: Its performance in raising brand awareness and increasing sales in Dhaka

The influence of social media influencer marketing on consumer purchasing behavior: Its performance in raising brand awareness and increasing sales in Dhaka

This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2024.

Bibliographische Detailangaben
1. Verfasser: Sultana, Jesmin
Weitere Verfasser: Hafiz, Nusrat
Format: Internship report
Sprache:English
Veröffentlicht: Brac University 2024
Schlagworte:
Behavioral intention
brand awareness
Increasing sales
Customer behavior
Sales
Consumer behavior
Internet marketing
Social media
Online Zugang:http://hdl.handle.net/10361/23874

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