The influence of social media influencer marketing on consumer purchasing behavior: Its performance in raising brand awareness and increasing sales in Dhaka

This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2024.

Bibliografiske detaljer
Hovedforfatter:	Sultana, Jesmin
Andre forfattere:	Hafiz, Nusrat
Format:	Internship report
Sprog:	English
Udgivet:	Brac University 2024
Fag:	Behavioral intention brand awareness Increasing sales Customer behavior Sales Consumer behavior Internet marketing Social media
Online adgang:	http://hdl.handle.net/10361/23874

Lignende værker

Evaluating consumer purchasing behavior for Shawpno’s pet foods
af: Anzum, Humayra
Udgivet: (2024)

Role of digital marketing in creating brand awareness and affecting consumer buying behavior
af: Rahman, Md. Zubair
Udgivet: (2021)

Factors influencing the Bangladeshi consumers’ purchase decision regarding fast moving consumer goods: an exploratory study
af: Ullah, G. M. Shafayet, et al.
Udgivet: (2016)

Implementations of Interactive discussions with customers to put incentives and increasing of sales along with brand loyalty
af: Al Mehdi, Abdullah
Udgivet: (2023)

ACI Limited's (consumer brands division) implementation of secondary sales automation
af: Sarkar, Akhi
Udgivet: (2024)

A Savlon’s report analyzing the effect of promotional strategies on consumer purchasing behaviour
af: Ahmed, Tamjid
Udgivet: (2024)

The sales strategies and branding practices of Yellow by Beximco
af: Huq, Redwana
Udgivet: (2017)

Raising awareness on necessity of consuming milk daily through branding activations
af: Akhter, Saif
Udgivet: (2024)

The relation between brand awareness and repeat purchase
af: Zaman, Anis Uz
Udgivet: (2024)

Market readiness and opportunities for air purifiers marketed by Singer Bangladesh Limited
af: Rummat, Shadman Sakib
Udgivet: (2022)

The role of User Generated Content (UGC) platforms in shaping behavioral purchase intention in Bangladesh
af: Datta, Anubhav
Udgivet: (2024)

The COVID-19's influence on customer purchasing behavior at foodpanda Bangladesh: New challenges and opportunities.
af: Mehzabin, Mubasshira
Udgivet: (2024)

Effect of digital media on consumer purchasing decision
af: Siddique, Rudmila
Udgivet: (2017)

Daraz and 11.11- How it impacts on consumers purchase behavior
af: Habib, Hafsa
Udgivet: (2024)

Principles of the Law of Sale of Goods and Hire Purchase : (Sale of Goods Act, 1930; Hire-Purchase Act, 1972) /
af: Singh, Avtar
Udgivet: (2000)

Consumer behavior /
af: Hoyer, Wayne D.
Udgivet: (1999)

Consumer behavior /
af: Hoyer, Wayne D.
Udgivet: (2009)

Consumer behavior : buying, having, and being /
af: Solomon, Michael R.
Udgivet: (2011)

Leading your sales team /
af: Pancero, Jim
Udgivet: (1995)

Law for purchasing and supply /
af: Griffiths, S. Margaret
Udgivet: (2002)

Consumer behavior : concepts and applications /
af: Loudon, David L.
Udgivet: (1993)

A report on analysis of sales & marketing strategies and activities adopted by Summit Communications Ltd
af: Istiaque, Arif
Udgivet: (2023)

How digital marketing is helping Radhuni to attract more consumers and create more awareness for their brand
af: Chowdhury, Sunzid
Udgivet: (2024)

Analysis and determination of consumer behavior on digital marketing
af: Masherafi, Nishat Rahman
Udgivet: (2023)

Correlation between consumer attitude and market opportunities for green products in Bangladesh
af: Costa, Chowa Francisca
Udgivet: (2023)

Information system adoption and usage: validating UTAUT model for Bangladeshi SMES
af: Mursalin, Md. Jabir Al
Udgivet: (2013)

Consumer buying behavior during the pandemic- a sales analysis on Bikroy.com.
af: Sultana, Nishat
Udgivet: (2022)

Understanding sales process of Reckitt Benckiser Bangladesh Ltd.
af: Mahmud, Saiek
Udgivet: (2021)

Cross-cultural analysis of digital marketing influence on consumer behavior for consel health
af: Dorji, Tandin
Udgivet: (2024)

Consumer behavior : buying, having, and being /
af: Solomon, Michael R.
Udgivet: (2002)

Consumer behavior : building marketing strategy /
af: Hawkins, Del I.
Udgivet: (2004)

Determine the effects of negative information on consumer attitudes and behavioral intentions towards online products
af: Jahan, Mahfida Akter
Udgivet: (2022)

Sales force management /
af: Churchill, Gilbert A.
Udgivet: (1997)

Sales management : decisions, strategies, and cases /
af: Still, Richard Ralph, 1921-
Udgivet: (1988)

Sales management : teamwork, leadership, and technology /
af: Futrell, Charles
Udgivet: (2001)

Impact of digital marketing on brand awareness
af: Haq, Navid Alvi
Udgivet: (2024)

Analyzing the sales of Rasel Industries Limited
af: Rahman Khan, Md. Saifur
Udgivet: (2023)

Consumer behavior & marketing strategy /
af: Peter, J. Paul
Udgivet: (2010)

Understanding the consumer /
af: Szmigin, Isabelle
Udgivet: (2003)

Management of a sales force /
af: Spiro, Rosann L.
Udgivet: (2003)