The influence of social media influencer marketing on consumer purchasing behavior: Its performance in raising brand awareness and increasing sales in Dhaka

This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2024.

Dades bibliogràfiques
Autor principal:	Sultana, Jesmin
Altres autors:	Hafiz, Nusrat
Format:	Internship report
Idioma:	English
Publicat:	Brac University 2024
Matèries:	Behavioral intention brand awareness Increasing sales Customer behavior Sales Consumer behavior Internet marketing Social media
Accés en línia:	http://hdl.handle.net/10361/23874

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