The influence of social media influencer marketing on consumer purchasing behavior: Its performance in raising brand awareness and increasing sales in Dhaka

The influence of social media influencer marketing on consumer purchasing behavior: Its performance in raising brand awareness and increasing sales in Dhaka

This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2024.

Chi tiết về thư mục
Tác giả chính: Sultana, Jesmin
Tác giả khác: Hafiz, Nusrat
Định dạng: Internship report
Ngôn ngữ:English
Được phát hành: Brac University 2024
Những chủ đề:
Behavioral intention
brand awareness
Increasing sales
Customer behavior
Sales
Consumer behavior
Internet marketing
Social media
Truy cập trực tuyến:http://hdl.handle.net/10361/23874

Internet

http://hdl.handle.net/10361/23874

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