The influence of social media influencer marketing on consumer purchasing behavior: Its performance in raising brand awareness and increasing sales in Dhaka

The influence of social media influencer marketing on consumer purchasing behavior: Its performance in raising brand awareness and increasing sales in Dhaka

This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2024.

Detaylı Bibliyografya
Yazar: Sultana, Jesmin
Diğer Yazarlar: Hafiz, Nusrat
Materyal Türü: Internship report
Dil:English
Baskı/Yayın Bilgisi: Brac University 2024
Konular:
Behavioral intention
brand awareness
Increasing sales
Customer behavior
Sales
Consumer behavior
Internet marketing
Social media
Online Erişim:http://hdl.handle.net/10361/23874

Internet

http://hdl.handle.net/10361/23874

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