The influence of social media influencer marketing on consumer purchasing behavior: Its performance in raising brand awareness and increasing sales in Dhaka

This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2024.

Detalhes bibliográficos
Autor principal: Sultana, Jesmin
Outros Autores: Hafiz, Nusrat
Formato: Internship report
Idioma:English
Publicado em: Brac University 2024
Assuntos:
Acesso em linha:http://hdl.handle.net/10361/23874