The influence of social media influencer marketing on consumer purchasing behavior: Its performance in raising brand awareness and increasing sales in Dhaka

The influence of social media influencer marketing on consumer purchasing behavior: Its performance in raising brand awareness and increasing sales in Dhaka

This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2024.

Opis bibliograficzny
1. autor: Sultana, Jesmin
Kolejni autorzy: Hafiz, Nusrat
Format: Internship report
Język:English
Wydane: Brac University 2024
Hasła przedmiotowe:
Behavioral intention
brand awareness
Increasing sales
Customer behavior
Sales
Consumer behavior
Internet marketing
Social media
Dostęp online:http://hdl.handle.net/10361/23874

Internet

http://hdl.handle.net/10361/23874

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