The role of User Generated Content (UGC) platforms in shaping behavioral purchase intention in Bangladesh

This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2023.

Dettagli Bibliografici
Autore principale: Datta, Anubhav
Altri autori: Enam, Fabiha
Natura: Internship report
Lingua:English
Pubblicazione: Brac University 2024
Soggetti:
Accesso online:http://hdl.handle.net/10361/23536