The role of User Generated Content (UGC) platforms in shaping behavioral purchase intention in Bangladesh

This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2023.

מידע ביבליוגרפי
מחבר ראשי:	Datta, Anubhav
מחברים אחרים:	Enam, Fabiha
פורמט:	Internship report
שפה:	English
יצא לאור:	Brac University 2024
נושאים:	User-Generated Content (UGC) platforms Advertising industry Behavior purchase intentions User generated content. Organizational behavior.
גישה מקוונת:	http://hdl.handle.net/10361/23536

http://hdl.handle.net/10361/23536

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