The role of User Generated Content (UGC) platforms in shaping behavioral purchase intention in Bangladesh

The role of User Generated Content (UGC) platforms in shaping behavioral purchase intention in Bangladesh

This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2023.

書目詳細資料
主要作者:	Datta, Anubhav
其他作者:	Enam, Fabiha
格式:	Internship report
語言:	English
出版:	Brac University 2024
主題:	User-Generated Content (UGC) platforms Advertising industry Behavior purchase intentions User generated content. Organizational behavior.
在線閱讀:	http://hdl.handle.net/10361/23536

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