The role of User Generated Content (UGC) platforms in shaping behavioral purchase intention in Bangladesh

The role of User Generated Content (UGC) platforms in shaping behavioral purchase intention in Bangladesh

This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2023.

Chi tiết về thư mục
Tác giả chính:	Datta, Anubhav
Tác giả khác:	Enam, Fabiha
Định dạng:	Internship report
Ngôn ngữ:	English
Được phát hành:	Brac University 2024
Những chủ đề:	User-Generated Content (UGC) platforms Advertising industry Behavior purchase intentions User generated content. Organizational behavior.
Truy cập trực tuyến:	http://hdl.handle.net/10361/23536

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