The role of User Generated Content (UGC) platforms in shaping behavioral purchase intention in Bangladesh

The role of User Generated Content (UGC) platforms in shaping behavioral purchase intention in Bangladesh

This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2023.

Бібліографічні деталі
Автор:	Datta, Anubhav
Інші автори:	Enam, Fabiha
Формат:	Internship report
Мова:	English
Опубліковано:	Brac University 2024
Предмети:	User-Generated Content (UGC) platforms Advertising industry Behavior purchase intentions User generated content. Organizational behavior.
Онлайн доступ:	http://hdl.handle.net/10361/23536

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