The role of User Generated Content (UGC) platforms in shaping behavioral purchase intention in Bangladesh

The role of User Generated Content (UGC) platforms in shaping behavioral purchase intention in Bangladesh

This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2023.

Bibliografiska uppgifter
Huvudupphovsman:	Datta, Anubhav
Övriga upphovsmän:	Enam, Fabiha
Materialtyp:	Internship report
Språk:	English
Publicerad:	Brac University 2024
Ämnen:	User-Generated Content (UGC) platforms Advertising industry Behavior purchase intentions User generated content. Organizational behavior.
Länkar:	http://hdl.handle.net/10361/23536

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