The role of User Generated Content (UGC) platforms in shaping behavioral purchase intention in Bangladesh

The role of User Generated Content (UGC) platforms in shaping behavioral purchase intention in Bangladesh

This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2023.

Opis bibliograficzny
1. autor:	Datta, Anubhav
Kolejni autorzy:	Enam, Fabiha
Format:	Internship report
Język:	English
Wydane:	Brac University 2024
Hasła przedmiotowe:	User-Generated Content (UGC) platforms Advertising industry Behavior purchase intentions User generated content. Organizational behavior.
Dostęp online:	http://hdl.handle.net/10361/23536

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