The role of User Generated Content (UGC) platforms in shaping behavioral purchase intention in Bangladesh

The role of User Generated Content (UGC) platforms in shaping behavioral purchase intention in Bangladesh

This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2023.

Bibliografische gegevens
Hoofdauteur:	Datta, Anubhav
Andere auteurs:	Enam, Fabiha
Formaat:	Internship report
Taal:	English
Gepubliceerd in:	Brac University 2024
Onderwerpen:	User-Generated Content (UGC) platforms Advertising industry Behavior purchase intentions User generated content. Organizational behavior.
Online toegang:	http://hdl.handle.net/10361/23536

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