The role of User Generated Content (UGC) platforms in shaping behavioral purchase intention in Bangladesh

The role of User Generated Content (UGC) platforms in shaping behavioral purchase intention in Bangladesh

This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2023.

書誌詳細
第一著者:	Datta, Anubhav
その他の著者:	Enam, Fabiha
フォーマット:	Internship report
言語:	English
出版事項:	Brac University 2024
主題:	User-Generated Content (UGC) platforms Advertising industry Behavior purchase intentions User generated content. Organizational behavior.
オンライン･アクセス:	http://hdl.handle.net/10361/23536

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